Envelope starts by distilling a career-spanning library of Louise’s images and critical writings into a cohesive archive. This content forms the foundation of an online experience that is much more than art displayed on endless white backgrounds. Unless it’s opening night, artists are rarely available to engage with prospective collectors in physical galleries. However visitors to Louise’s website can at the very least engage with candid photography of her at work, providing insights into a very physical practice.

Louise masterfully cuts masks into physical photographs creating intricate stencils for her spray painted cityscapes. Envelope’s logotype is also a perfect mask for Louise’s artwork delivering an endlessly flexible solution for a timeless brand identity.

Visitors to the site engage with Louise’s world, both in her studio and when she is on site, up ladders, creating large installations. Critical essays and reviews are readily accessed providing other perspectives.

Over more than a decade of collaboration Envelope produces Louise’s physical catalogues using a generous broadsheet folded format allowing them to double as souvenir posters.

Hoddle-style harmony…

Louise has a vast, visually intricate and detailed body of work. More than an archive, Envelope’s website allows visitors to peak into her world. How could a crafted online portfolio represent your artistic practice?

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