Sekkeizu
Time creates beauty...
Reduces fine lines. Leaves skin feeling plumped. Nonsense according to Sekkeizu’s founder who says accept the inevitable effects of time and work with your skin’s natural defences.
Sekkeizu means “blueprint” in Japanese and with a brief to embrace the effects of time, we create a new credo… Time creates beauty. Incredibly nobody in the beauty industry is using it.
Nature’s awesome beauty and the stunning effect time has on stone, wood, sand and ice is the perfect way to tell this story. A unique hourglass symbol further captures the passage of time.
A single packaging form cleverly accommodates multiple SKU sizes, reducing waste and ensuring Sekkeizu’s commitment also extends to the well-being of our planet.
The process of creating a brand identity with Envelope was akin to therapy. They really dug deep into the core of why we exist and pulled out so much more than I thought possible. The enthusiasm for what we were creating never wavered. As a new brand I’m excited for the collaborative journey with Envelope ahead.
Another project…
Mecca Cosmetica
An iconic partnership...