Independent Schools Australia
Listen and learn...
Based in Canberra, ISA supports eight state and territory association members by strengthening and promoting the interests of the Independent sector. Envelope’s brief? Create a human face to better engage with legislators and parents alike.
Inviting us inside results in simpler storytelling based on three distinct pillars—Diversity. Choice. Contribution. Our animated mobius strip reflects Australia’s contemporary curriculum focussed on STEAM (Science, Technologies, Engineering, Arts and Mathematics). Its fluid form allows for infinite views, perfectly encapsulating diversity and choice. A library of ambassadors made up of students, parents and educators adds a very human face.
We also rationalised a myriad of existing communications into a suite of concise marketing tools all documented in a very easy to use brand toolkit. ISA may be a national organisation but every minute saved is extra time for those all important meetings with Ministers at Parliament House.
What a find. Ty exceeded my expectations. He listened attentively and thoughtfully to what we wanted and responded with a range of design options before helping us to refine our thinking and hone in on a unique brand identity. The result, a very elegant logo and refreshing, contemporary colour palette, iconography and typology, that beautifully embodies what Independent Schools Australia stands for.
Another project…
Alfred Hospital
A new direction.