Blanche Tilden Brand identity

Blanche Tilden has developed a significant Melbourne based practice, exhibiting her work in solo and group exhibitions nationally and internationally since 1990. A passionate collaboration on brand identity and communications has resulted in high recognition for Blanche’s iconic work.

Approach
 

The reflective qualities of oceans enjoyed by Blanche when growing up along the NSW coastline deliver a deep grey colour scheme.

Her passion for machinery informs the creation of a visually bold custom alphabet with mechanistic qualities.

Ideas of repetition and numeric accuracy inform the design of printed exhibition catalogues that feature elegant and precision folding.

Packaging solutions suspend the objects ‘mid-air’ in hand milled acrylic blocks that double as an integrated merchandising system for retailers. An updated system utilises laboratory petri dishes reminiscent of Blanche's training as a scientific glass blower. 

Personal portraits of Tilden's collectors are the feature of an easily navigated website optimised for the chronological display of work.

Brand strategy
Brand identity
Communications
Exhibition
Digital

blanchetilden.com.au

We also developed brand identities for Gallery Funaki and Handmark Gallery.