“Musica Viva” translates literally as “Music Live”. In 1945, when the national organisation began performing live chamber music concerts in Australia, the practice was still quite unusual. Fast forward to now and the campaign message “Viva” translates into “Long live” in celebration of live performances by international and local musicians.
Each season MVT receives performer photography executed in a variety of styles. Envelope harmonises these to create dynamic compositions unified by an abstracted sound wave. Photography of Hobart Town Hall’s lavishly adorned and acoustically renowned interiors forms an elegant backdrop.
The season brochure is printed in a generous format to increase impact while inviting a leisurely read. Large format posters around Hobart invite audiences to join MVT’s community.
Experiences of performers and audience members populate social channels increasing audience engagement.
Seasonal campaigns are published to a custom build website providing a rich source of current and archival concert content.
As the season unfolds additional concert video footage enriches MVT’s online presence creating a valuable historic resource for chamber music enthusiasts in Tasmania and beyond.
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