Mecca Cosmetica

An iconic partnership

Since launching in 1997, Mecca Cosmetica has grown to become Australia’s most treasured national and international retailer of specialist skincare.

Retail & hospitality
  • Brand strategy
  • Brand identity
  • Packaging
  • Communications

Ty so brilliantly built the foundations of Mecca’s identity 23 years ago and the clarity of vision, execution and guiding hand has permeated all aspects of Mecca ever since. We are forever grateful!”

— Jo Horgan

A flexible logo architecture facilitates efficient sub-brand development.

The brand identity includes a custom alphabet, used to create promotional in-store signage and seasonal displays.

An extensive back-catalogue

From invitations to signage, window installations to visual merchandising, and to the all important seasonal catalogue (which became an industry benchmark), every aspect of Mecca’s brand has been developed in a culture of intense collaboration between designer and client.

Every six weeks, Envelope collaborates with Mecca’s team to produce a brochure detailing the latest and greatest product launches, from around the world.


Over a decade long collaboration, Envelope branded product lines, each with its own personality — from luxurious treats, to can‘t-do-without-staples — all unmistakably Mecca.

For the special occasions

Envelope’s partnership with Mecca was enduring — including annual milestones like its iconic holiday gift season and a trans-Tasman launch like no other for Mecca’s first international emporium.

Long-lasting foundations…

Envelope helped build one of Australia‘s most loved retail brands — partnering with Mecca on its journey from independent dreamers to national treasure. How could our expertise help you expand?

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