Mecca Cosmetica Brand identity

Since launching in 1997, Mecca Cosmetica has grown to become Australia’s most respected national and international retailer of specialist skincare.

Approach
 

From invitations to signage, window installations to packaging, visual merchandising to the all important seasonal catalogue which became an industry benchmark, every aspect of Mecca’s brand has been developed in a culture of intense collaboration between designer and client.

From the early days, when Mecca’s founder, Jo Horgan would personally assist with production of a catalogue, to more recent times where Mecca’s inhouse team customise an Envelope designed template, the creative outcome is always driven by the needs of Mecca’s valued customers.

Brand identity
Custom alphabet
Stationery
Invitations
Catalogues
Electronic templates
Advertising
Packaging
Merchandising Signage
Website

We also developed a brand identity for sister company, Kit Cosmetics.