NorthSite Contemporary Arts
A sense of place...
Formed in Cairns in the early 90s KickArts held a proud history as a boundary-pushing artist collective. Envelope’s brief? Create a new name and identity to better reflect the legacy and look forward to connect with broader audiences.
A board workshop reflects on the maturity of the organisation but its now broader reach beyond Far North Queensland and into the Pacific. A new name emerges — NorthSite Contemporary Arts. We placed the artists at the heart of this new identity. Grainy portraits are offset against a spectrum of colours chosen by the artist, giving them agency in how they are represented.
Our toolkit documents exhibition catalogues and labelling, shop merchandise and promotional signage, all designed for the gallery’s autonomous production. The new website takes visitors on a journey through a virtual catalogue of every artist, exhibition and event. We also streamlined an existing online store integrating it into the site.
Our last step is usually training on all the new tools. NorthSite’s team took to it like Curlews take to water. Then it was over to them.
Ty and his network of highly skilled experts are considered, prompt and effective. They are an asset to our redevelopment and provided us with structured advice in adopting a new brand. Graham’s skilled advice before and after the launch of our new website ensures that this critical channel is always humming.
Working with Envelope was a conducive and rewarding experience that allowed us to further unpack our new strategic vision and create a strong brand that is entirely flexible and able to be adapted to suit the needs of the organisation now and growing with us over future years.
Another project…
Handmark Gallery
A very personal touch.