Festival of Voices
Sing as one...
Years before Dark Mofo forever shifted perceptions about Tasmania’s winter, Festival of Voices was already warming fans of singing with revelry and fire. To ensure its long-term survival its audience needed urgent diversification and expansion.
Within two years, the rebrand helps deliver a 300% increase in ticket sales, adding interstate travellers to the audience. ‘V’ for Voices, with its nod to the map of Tasmania, becomes synonymous with singing, performing, learning. Government soon notices the $3 million in revenue coming into the State, helping secure ongoing funding for this now iconic festival.
At the time Festivals of this kind were still pretty new to Tasmanians. I enjoyed one for myself before being invited to get inside and understand its vision. A prestigious Australian Business Arts Foundation national SME award recognising partnerships between businesses and arts and cultural organisations proved what that kind of trust can deliver.
Another project…
Hobart Baroque
Anything but old fashioned...