Hobart Baroque Campaigns

Some might say that launching the first annual early music festival in Australia is no easy task. Unless you’re Leo Schofield that is. Centred around the historic Theatre Royal, Hobart Baroque rapidly established itself as a must in the international baroque festival calendar picking up a Helpmann Award along the way.


Custom calligraphy and bold typography forms the foundation of a brand identity that celebrates performers with heroic photography awash with a vibrant colour scheme. Engaging copy writing retains the attention of prospective audience members. 

45 000 readers of Hobart’s Mercury newspaper. Outdoor advertising creates awareness of the festival in other capital cities. Online advertising is deployed for increased audience reach. An elegant souvenir program completes the package.

Hobart Baroque’s small production team is well equipped with the necessary tools to deliver marketing and communications efficiently and cost effectively from a variety of suppliers.

To pitch Brisbane Baroque to city officials, a fully populated program brochure is rapidly designed to help secure a successful move north.

Brand identity

We have also designed brand identities and communications for Musica Viva Tasmania and the Australian Festival of Chamber Music.