Custom calligraphy and bold typography forms the foundation of a brand identity that celebrates performers with heroic photography awash with a vibrant colour scheme. Engaging copy writing retains the attention of prospective audience members.
Hobart Baroque’s small production team is well equipped with the necessary tools to deliver marketing and communications efficiently and cost effectively from a variety of suppliers.
Print advertising reaches the 45,000 readers of Hobart’s Mercury newspaper in Tasmania. Outdoor advertising creates awareness of the festival in other capital cities. Online advertising is deployed for increased audience reach. An elegant souvenir program completes the package.