Hobart Baroque
Anything but old fashioned...
The brief could not have been clearer. Avoid all clichés associated with the presentation of early music.
Our hand-drawn, calligraphic logotype is the only aspect to hark back to the Baroque. We contrasted that history with an acidic green capable of stopping traffic.
Global megastars of opera and classical performance need special treatment. We just had to make them the centrepiece of a printed program sent out to 45,000 subscribers of The Mercury. Digital advertising reached interstate audiences. The complete picture was anything but old fashioned.
Our training of Hobart Baroque’s production team ensures the story receives resounding applause. Bravo!
We needed 50 words for the opening spread of the brochure. Of course Leo had Richard Flanagan on speed dial and he delivered the perfect prose to lure Baroque enthusiasts from far and wide.
Another project…
Musica Viva Tasmania
Enriching communities...