Vision Australia
Light a candle.
Carols by Candlelight is Vision Australia’s iconic annual fund raising event. A part of the team that renamed The Association for the Blind as Vision Australia in the late 90s, Ty was delighted to be invited back for another collaboration.
Carols by Candlelight was historically misunderstood as a sub-brand of the annual broadcast sponsors with significant brand equity being lost. Envelope’s dynamic brand evolution firmly establishes Vision’s ownership of this iconic event. Now the positive associations of its national audience are leveraged into Vision’s brand.
Another project…
Cancer Council
Leading the fight.