Carols by Candlelight was historically misunderstood as a sub-brand of the annual broadcast sponsors with significant brand equity being lost. Envelope’s dynamic brand evolution firmly establishes Vision’s ownership of this iconic event. Now the positive associations of its national audience are leveraged into Vision’s brand.
The visual qualities of a flickering candle translated into dynamic graphics for both printed and digital communications.
Andrew Curtis’ iconic portraits are the centrepiece of Vision’s annual campaign.
Envelope provided flexible tools and oversight for Vision’s inhouse design team to facilitate an efficient rollout of annual campaigns across banners, metrolites, packaging, advertising and the all-important event souvenir program.
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