A personal touch
Envelope invites each artist to art-direct a photograph of their hand, which is paired with portrait photography, emphasising the handmade nature of their individual practice.
Classical black and white photography is complimented by a vibrant colour palette. A modular visual language of interlocking frames delineates information across printed and digital mediums.
Gift wrapping and packaging solutions further promote Handmark’s exquisite range of jewellery and objects.
Flexible, easy-to-use electronic templates facilitate efficient production by Handmark’s in-house team of a streamlined marketing and communications library. A completely redesigned gallery display system including clear and succinct artwork and jewellery signage completes the package.
A digital presence
Handmark’s website is a critically important tool for engaging collectors – whether they be Tasmanian or from further afield. A responsive design architecture maximises the user experience across all devices.