Handmark’s artists are invited to art-direct a photograph of their hand for pairing with their portraits. This approach perfectly captures the handmade nature of their individual practice. It also creates a very human face for this highly regarded Tasmanian gallery.

More and more, collectors want personal insights into artists. Handmark’s profiles present a friendly face nicely packaged within a modular brand language of interlocking frames painted in vibrant colours. Ready for consumption online or more importantly when personally handed to collectors on the gallery floor.

Handmark prides itself on its personal attention to every aspect of a gallery visitor’s experience. Allanah Dobson and her team know very well how valuable that is. A relaxed and warm greeting leads to a consultation that might finish with exquisitely wrapped jewellery or objects safely ensconced in elegant retail shopping bags that would not look out of place on the fashionable avenues of art capitals around the world.

Envelope’s flexible, easy-to-use electronic templates help Handmark’s in-house team streamlined its marketing and communications. A completely redesigned gallery display system including clear and succinct artwork and jewellery signage completes the package.

Digital elegance...

The flexibility of Handmark’s brand architecture is proven on its website, a critically important tool for engaging collectors – whether they be Tasmanian or from further afield.