Cancer Council
Leading the fight.
Amalgamating into a national body, Cancer Council’s communications are rationalised with Envelope’s flexible brand strategy and marketing architecture.
The highly recognisable daffodil symbol is refreshed with a simplified rendering on reenergised colour palette. “The Cancer Council” appears in a timeless sans serif with “Leading the fight” contrasted in a classical typeface to reference the Council’s long history of championing the cause.
Another project…
Alfred Hospital
A new direction.