Singapore Mass Rapid Transit Corporation

Forward thinking.

Singapore Mass Rapid Transit Corporation (SMRT) is one of Asia’s most effective public rail systems. Its first annual report as a publicly listed entity desired a global investor audience.

Corporate
  • Communications

Previous reports have a focus on passenger movement with little interest for investors inclined to know more about SMRT’s valuable infrastructure. Cate Rayson collaborates with a Hong Kong based financial journalist producing content guided by Envelope’s clearly defined reporting themes of strength, performance, growth and forward progress.

Andrew Curtis and Ty Bukewitsch travelled the entire train network in person. From stations designed by Norman Foster to SMRT’s vast maintenance yards, the report themes are brought to life in a stunning photographic essay.

With the photography completed and written content approved in advance, the report is designed in Melbourne for printing in Singapore.

Charting a new course…

SMRT’s annual report was transformed into a celebration of the value of its infrastructure with an appetite for growth. Perfect for a global investor audience. How could Envelope help your investor audience grow?

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