OZ Minerals
Better together
Formed through the merger of mining companies Oxiana and Zinifex – OZ Minerals became the third largest, diversified minerals group in Australia.
Presented with the name OZ, Envelope’s confident, global brand identity connects with OZ Minerals’ culturally diverse internal and external audiences. The wordmark references the stencil letterforms found in remote outback mining operations. A vibrant colour scheme engages locally but also resonates with OZ’s largest customer base, China.
There is no-one I enjoy working more with on brand than Envelope Group. Ty and his team really understand the craft of brand. From beautiful typography through to clean, fresh imagery and colour palettes, the OZ Minerals brand became an overnight success. Investors loved it, as did the mining media. I’ve worked with Ty and his teams for almost thirty inspiring years. Their service and standards are always impeccable and the results for clients have been exceptional.
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