Detailed internal and external research distills the brand essence for the newly merged organisation. Endorsed by the board, ACIL ALLEN’s brand strategy informs the creative brief to deliver a fresh presence in a traditionally conservative landscape.
Envelope focused on our values, our capabilities and the passion of our people to make a difference for our clients. It worked. We turned a new face to the world, fresh, but familiar in many ways to our clients — in a way they both recognised, and about which they were curious.”
Bespoke typography based on a modernist classic is combined with two deltas – the mathematical symbol for change. These form the basis of a new graphic language — with infinite executions across all communications.
High quality business cards are part-printed and stored in bulk with our preferred printing partners — ready to be customised for employees as and when necessary.
Eschewing the use of stock imagery common in this sector, photography of ACIL ALLEN teams forms a flexible bank of imagery for national communications.
As a large organisation, with offices across Australia, each aspect of the brand identity is distilled into a comprehensive interactive toolkit — giving ACIL ALLEN’s staff the knowledge and autonomy to create on-brand assets.
Envelope’s brand architecture informs a website developed by our collaborators at Digital Bridge.
Complex reports — the mainstay workhorse of ACIL ALLEN’s output — are produced using a sophisticated Microsoft Word template with more than 100 automated functions. The design facilitates rapid execution by ACIL ALLEN’s own consultants but more importantly, easy consumption by the target audience of government ministers, policy advisors and management boards.
Understanding. Translating. Interpolating. Envelope Group helped us do that.”