The first step in a two year program, Nystar’s star is redrafted and reinvigorated with a refreshed colour palette and contemporary typography.

A global photographic shoot establishes a vast archive of imagery that tells the story of Nyrstar’s culture from the perspective of its diverse workforce. Stories that celebrate local personality and culture.

Workers tell their stories in their language celebrating Nyrstar’s culture across all communication channels.

Working with head office in Zürich, design templates are developed in several languages for production at local sites. Investor communications such as annual reports and prospectuses are designed in Melbourne for final production and printing in Europe.

Envelope’s flexible brand architecture is implemented by Nyrstar’s Belgian-based website team. Head office in Zürich gets an engaging brand-wall as part of a reception fit-out.

Operational frameworks are distilled into easily understood, step-by-step communications. Handy safety cards for employees provide a simple but effective method of promoting Nyrstar’s new focus.