kit Cosmetics Brand identity

kit was different from its competitors. Home to some of the most sought after and hard-to-get skin, hair and body products from around the globe, the stores are a fusion of design, fashion and architecture. It’s a new- generation experience that required a fresh take on branding.

Approach
 

kit’s brand identity is influenced by traditional typesetting and early 20th century propaganda posters. Red, black and white keeps things simple but noticeable. Cliché beauty images are avoided. Polaroids, magazine clippings, and objects collected from global travels populate a brand image that is used across all marketing materials.

A hand-made, photocopied, PR kit – found images, collaged together with hand-drawn scribbles and a strong typographic structure – express the brand essence. Importantly, nothing lines up exactly. Marketing materials reinforce this ‘hand-made’ theme. kit’s own signature line of products avoids superfluous packaging.

Brand identity
Custom alphabet
Stationery
Invitations
Catalogues
Electronic templates
Advertising
Packaging
Merchandising
Signage
Website

We also created a brand identity, packaging and communications over a ten year relationship with Mecca Cosmetica