kit: cosmetics
The kit essentials...
kit cosmetics began as stand-alone stores offering a new-generation experience and a fresh take on beauty. Jo Horgan imagined a brand infused with accessible design, fashion and architecture.
kit cosmetics launched in the early 2000s with a story inspired by wooden typefaces, letterpress printing and a sprinkling of the visual dynamics of early 20th century propaganda posters. Red, black and white keeps things simple to manage but highly noticeable. Oh by the way, red isn’t usually a colour associated with skincare… but kit was anything but usual. Polaroids, magazine clippings, and globetrotting souvenirs haphazardly collage into a story about adventure and serendipitous discoveries. Keeping on brand, cliché images of beautiful models are NOT included!
Ty was there for the very kernel of the kit idea forming, and he breathed life into every aspect of it. Its branding and spirit is as relevant now as when it launched and we have Envelope to thank for that — and thank them we do!
Another project…
Australia Post
Nothing says post like an envelope.