RD creates “great places”. Envelope brings the themes of planning, design and place to life in a story celebrating the spirit of community experienced at the street level.

RD’s people participate in an Envelope brand strategy workshop to understand the varied goals of a rebrand. An audit of current communications is added to a project brief drafted by Envelope. With board approval secured, production is scoped and timelines set in place for an exciting new chapter.

RD staff contribute to a growing library of “great places” photography of people enjoying public space. Treated with a gritty texture and masked into a custom RD monogram, the seeds of a new urban landscape are sown.

Envelope’s street graphics embody the grit and energy of daily life. A library of silhouettes represent the diverse people of the communities RD has designed. Site specific colour photography masked inside dynamic montages of everyday life becomes a recognisable brand language for this highly awarded, national town planning practice.

A generous, large format broadsheet treats prospective customers to a leisurely read. Regular digital publications present RD’s existing clients to the latest and greatest places. It’s own team of planners and designers are captured in their favourite neighbourhoods representing the very human face of the company.

Complex reports — the mainstay of RD’s output — are produced in-house by RD’s own team of graphic designers, planners and architects. An Envelope brand toolkit uses everyday language providing clear and concise instruction on how to use the new brand architecture. Consistency of output is kept in check between interstate studio teams.