Clear articulation of RD’s process — planning•design•place informs the creation of a brand story underpinned by a bold positioning statement — great places — which describes the positive outcome of RD’s planning solutions.
RD’s studios participate in an Envelope brand strategy workshop to understand their communication requirements. An audit of all printed and digital mediums creates a draft brand toolkit to scope for production.
RD staff contribute to a growing ‘great places’ photographic library of people enjoying public spaces. These images are given new focus when framed within a bold new RD mark.
Dynamic silhouettes filled with street scenes illustrate the liveability indicators that make a place truly great. A generous, large format broadsheet informs prospective customers with a leisurely read. Regular digital publications connect RD’s existing clients to the latest urban planning developments.
Complex reports — the mainstay of RD’s output — are customised in-house by a team of graphic designers, planners and architects as well as members of its extended network of creative collaborators.
A website and digital magazine format ensures the message is reached by a nationwide audience. A streamlined content management system makes sharing projects online simple and time-effective for RD’s team.
Roberts Day have a keen eye on the small details — important attributes for town planners. Envelope provided the tools to showcase RD’s attention to detail, in the context of a much larger picture. How could a new brand narrative help focus your organisation’s offering?