Corporate brand guides were traditionally created for graphic designers and often leave non-designers alienated rather than engaged. Using an Envelope brand toolkit, Australia Post employees learn at their own pace, gradually understanding the reasoning behind a brand’s visual presentation, increasing pride along the way.
Simple messages and daily scenarios are described in Cate Rayson’s matter-of-fact language, reinforcing diverse topics such as the ownership of Australia Post’s colour or the importance of consistency in the application of logos and sub-brands.
Access to easy-to-use templates empowers employees to get on with the job of producing communications with a greater focus on content rather than design. Productivity is improved and production costs contained.
Importantly, beyond visual elements, corporate approval processes such as those associated with sub-brand development are also outlined.