Skin Health Institute
More than skin deep.
Changing the name of a specialist hospital in operation for three decades is a serious undertaking. Success depends heavily on all stakeholders embracing the change. Time for an Envelope listening tour.
The Skin and Cancer Foundation experiences constant confusion with other cancer treatment organisations. Especially unwelcome during annual fundraising drives. To address this challenge Envelope began with broad stakeholder engagement — face-to-face interviews conducted with patients, nurses, students, doctors and administration staff. All passionate people who want their voices more than just heard. After all, they are the ones who will manage change at the coal face.
Envelope was chosen from a list of brand identity specialists for its innovative approach with previous clients, and the allocation of the principal Ty Bukewitsch to personally run the project. Envelope led a detailed consultation with our stakeholders resulting in a new brand and name that did not disappoint.
Another project…
Alfred Hospital
A new direction.