A modular framework forms the basis of the new logo with a subtle nod to sheet music. The vibrant colour scheme is taken from stunning landscape photography of Townsville’s pristine surrounds.
A new call to action, ‘Come feel the music’ adds another dimension to the existing tagline, ’Sounds like paradise’.
Disparate performer portraits are harmonised in contrasting black and white, and paired with the vibrant colour palette.
Printed and digital communications are rationalised into a cohesive framework, with templates for advertising and marketing streamlining production and maximising budgets.
The Festival’s primary marketing tool, a 48 page booking brochure, is given a complete overhaul, increasing its appeal and saving production costs. Inserted into Limelight Magazine it has national reach.
Complex information hierarchies are rationalised to maximise clarity and legibility.
Working closely with Oracle in Townsville, Envelope’s bold, flexible architecture informs the development of a comprehensive website based on a responsive design platform.
Envelope were a joy to work with! Ty’s passion and commitment is fierce, and his innate ability to quickly and intuitively understand our brand and what was needed to better connect with audiences was extremely valuable. He successfully helped us re-brand the Festival and create a fully integrated and visually exciting brand architecture.”