Australian Festival of Chamber Music

Come feel the music…

AFCM presents its internationally acclaimed program surrounded by the natural beauty of Townsville. Our brief? Create a destination brand

A new call to action: ‘Come feel the music’ builds on a 30-year legacy. Captivating destination photography and uniform performer portraits are woven into a colorful brand story inspired by the structure of sheet music. The printed programme was redesigned for enhanced reading pleasure, creating a souvenir of this unique experience.

Envelope was a joy to work with! Ty’s passion and commitment is fierce, and his innate ability to quickly and intuitively understand our brand and what was needed to better connect with audiences was extremely valuable. He successfully helped us re-brand the Festival and create a fully integrated and visually exciting brand architecture.

Sheridan Helft