ANAM Brand identity

The Australian National Academy of Music (ANAM) is the premier institution for classical performance training. For more than seven years Envelope continued to build on a successful rebrand in 2000.


A musical sine wave gives visual expression to the Academy’s acronym. A rhythmic pattern of lines, modulating in thickness references sheet music and the frequency of sound. 

To help develop their self image, musicians take their own portraits with the help of photographer Andrew Curtis. Refreshed with each years intake, this library of unique images avoids cliche and forms the basis of all communications – digital and physical.

Marketing collateral is rationalised into a flexible hierarchy ensuring production is efficient, delivering valuable cost benefits to this national institution with limited resources.

Envelope’s network of suppliers is resourced for sponsorship to provide further savings while maintaining brand cohesion via a simplified supply chain.

Brand strategy
Brand identity

We also developed brand identities and campaigns for NIDA and Music Viva Tasmania.