Australian National Academy of Music

Essentially rhythmic

The Australian National Academy of Music (ANAM) is the premier institution for classical performance training. After a successful rebrand, Envelope continued to build ANAM’s story for another seven years.

Arts & culture
  • Brand identity
  • Communications

A musical sine wave gives visual expression to the Academy’s four letter acronym. The accompanying visual language of rhythmic horizontal lines, modulating in thickness, references sheet music and the frequency of sound.

To help develop their self image, musicians take their own portraits with the help of photographer Andrew Curtis. Refreshed with each years intake, this library of unique portraits avoids cliche and forms the basis of all communications – digital and physical.

Marketing collateral is rationalised into a flexible hierarchy ensuring production is efficient, delivering valuable cost benefits to this national institution with limited resources.

Finding your rhythm…

Envelope‘s flexible identity for ANAM ensures each piece of communication is unified behind one strong brand. What‘s more — it gives full autonomy to the team, even when deadlines are tight. How could our solutions ensure your organisation gets the recognition it deserves?

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