Agora Asset Management is a boutique, specialist equities fund manager based in Melbourne. With references to the Greek heritage of its name, the new identity brings Agora’s core values to life.
Agora’s core values — knowledge, skill, diligence and performance — inform a suite of brand images depicting olympic sportspeople in action. Working closely with Cate Rayson, a system of interchangeable branding statements is created to inform all of Agora’s communications — physical and digital.
Investor relation documents such as Agora's annual information memorandum are elegantly presented in a highly readable format together with clear and succinct user friendly forms.
Monthly reports, generated in-house by Agora’s own team, use a succinct Microsoft Word template to rapidly transpose up-to-the-moment market information for distribution by email to selected clients.
Large scale, brand images extend the identity into Agora’s office environment.
Brand strategy Brand identity Communications Digital Signage