Atkar
Beyond expectations.
With 50 years servicing Victoria’s design and construction sectors, Atkar needed to refine its story to resonate with both audiences and streamline its marketing resources.
Envelope’s bold positioning statement: ‘beyond expectations’ communicates Atkar’s brand essence with a suite of intriguing brand images illustrating its core product offering — acoustics and building construction. While complementary in their execution and aesthetics, they are also sufficiently differentiated for the two audiences.
Another project…
MA Architects
A well crafted home.