Envelope’s bold positioning statement: ‘beyond expectations’ communicates Atkar’s brand essence with a suite of intriguing brand images illustrating its core product offering — acoustics and building construction. While complementary in their execution and aesthetics, they are also sufficiently differentiated for the two audiences.
Over a decade long collaboration with Atkar, Envelope’s favourite architectural photographer Andrew Curtis produces a library of stunning literal and abstracted images to showcase the ingenuity and beauty of the full acoustic range.
Often overlooked as a marketing opportunity, Envelope creates building products packaging as another platform to spread the word.
Detailed internal and external stakeholder research and comprehensive competitor analysis informs a new project brief to develop an integrated marketing strategy. Envelope’s recommendations rationalise separate product and service offerings into a cohesive system.
Print, digital, single or full colour — Atkar’s brand story is told across Envelope’s flexible system of marketing templates allows rapidly deployed as case studies as each project is completed.
Envelope names and designs a new sub-brand hierarchy to identify Atkar’s streamlined product range.
A previously complex array of printed materials is streamlined into a concise range of product brochures including Atkar’s economical “Quantum” range and a comprehensive catalogue of its “Infinity” range.
Atkar supplies a diverse range of building products. For its comprehesive catalogue, Envelope unified the presentation of more than 500 products with a library of precise technical drawings. Andrew Curtis’ consistently executed product photography is the perfect reference to faithfully reproduce each product in electronic vector format.
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