Merging two company cultures has its challenges. Envelope’s detailed internal and external stakeholder research distills the brand qualities of each into a single, unified brand personality. With support from the new board a bold presence is crafted to raise eyebrows in a traditionally conservative audience.
Envelope focused on our values, our capabilities and the passion of our people to make a difference for our clients. It worked. We turned a new face to the world, fresh, but familiar in many ways to our clients — in a way they both recognised, and about which they were curious.”
Delta is the mathematical symbol for change. Envelope marries two together to represent twin “As” in ACIL ALLEN’s name. They form the basis of a dynamic graphic language with infinite executions.
The crisp geometry of the new visual language overlays Andrew Curtis’ photography of teams in every location. This library is the bedrock of ACIL ALLEN’s communications, physical and digital.
Project teams rapidly scale up and down so turnaround time on basics like business cards is managed by streamlining ordering and production. Envelope implements a structured fulfilment system with preferred suppliers using templates to keep every output on brand.
As a large firm, with offices across Australia, not only marketing staff have agency to produce branded communications. An interactive toolkit explains how to work with the new architecture using everyday language. It includes a wide range of easy-to-use templates that can be readily installed on consultant PCs.
ACIL ALLEN produces an enormous number of complex reports. Consistency is managed with a sophisticated custom-built Microsoft Word template with more than 100 automated functions. Envelope’s long history of producing flexible templates with a focus on functionality means consultants can focus solely on content knowing the appearance is locked in. Whether drafted in Perth by a new graduate or finalised by a senior partner in Sydney, the audience of government ministers, policy advisors and management boards receive reports that are unmistakably ACIL ALLEN.
Understanding. Translating. Interpolating. Envelope Group helped us do that.”
Our collaborators at Digital Bridge implement the new brand architecture creating a refined online experience that prioritises access and legibility. A custom-built content management system makes updating an efficient process.
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