OZ Minerals Brand identity

Formed from the merger of two mining companies – Oxiana and Zinifex – OZ Minerals became the third largest, diversified minerals group in Australia. Presented with the name OZ, Envelope’s confident, global brand identity connects with OZ Minerals’ culturally diverse internal and external audiences.

Approach
 

A comprehensive brand audit of operations across both entities documents every touch point from promotional pens and mouse mats to a SAP interface. The final report, rationalises existing items and makes recommendations for a suite of integrated marketing and communications materials.

The word mark references the stencil letterforms found in remote outback mining operations. A vibrant colour scheme engages locally but also resonates with OZ’s largest customer base, China.

Everyday language throughout the brand toolkit, empowers all employees and suppliers to get on with their jobs. Used for induction and training, the online tool covers all aspects of the brand from company values to the use of electronic templates as well as standard operating policies and procedures.

A global signage program is implemented across operations from mine sites to head office.

Project partners Green Team, develop an internal brand culture campaign to engage employees of both companies, before and after the successful merger.

A national print advertising campaign creates awareness of the new brand.

Brand identity
Brand toolkit
Communications
Campaigns
Digital
Signage

We also developed a global signage system for OZ Minerals and Nyrstar’s brand identity.