Handmark Brand identity

With increasing interest from interstate and international collectors, Handmark’s brand identity reflects the pedigree of its stable of almost 90 Tasmanian artists, jewellers, furniture and object designers as well as the expertise of its team of arts consultants.

Approach
 

Emphasising the handmade nature of their practice, each Handmark artist is photographed together with their hand – presented as they wish.  

A modular visual language of interlocking frames delineates information across printed and digital mediums. Vibrant colours differentiate the Evandale and Hobart locations.

Handmark’s website is a critically important tool for engaging collectors – whether they be Tasmanian or from further afield. A responsive design architecture maximises the user experience across all devices.

The site is implemented in close collaboration with Handmark’s IT specialist Damian Kawa. Other digital communications including newsletters and invitations are seamlessly developed.

Flexible, easy-to-use electronic templates facilitate efficient production by Handmark’s in-house team of a streamlined marketing and communications library.

Gift wrapping and packaging solutions further promote Handmark’s exquisite range of jewellery and objects.

A completely redesigned gallery display system including clear and succinct artwork and jewellery signage completes the package.

Brand strategy
Brand identity
Communications
Packaging
Signage
Digital

We also developed brand identities for Australian Festival of Chamber Music and contemporary jeweller Blanche Tilden.