Graffix Signs Brand identity

A new player in the signage and environmental graphics supply chain led by an experienced industry operator required a new brand identity and marketing materials.

Approach
 

The new company name is realised in gigantic concrete letterforms to reflect a ‘can do’ attitude no matter what scale of project. 

Each character is dramatically lit creating mysterious surfaces which are further abstracted with tight cropping for application to stationery and collateral.

Brand identity
Stationery
Electronic templates
Marketing collateral
Website