Agora Asset Management Brand identity

Agora Asset Management is a boutique, specialist equities fund manager based in Melbourne. With references to the Greek heritage of their name, the brand identity brings Agora’s core values to life.

Approach
 

Agora’s core values — knowledge, skill, diligence and performance — inform a suite of brand images depicting olympic sportspeople in action. Working closely with Cate Rayson, a system of interchangeable branding statements is created which inform all of Agora’s communications — physical and digital.

Investor relation documents such as Agora's annual information memorandum are elegantly presented in a highly readable format together with clear and succinct user friendly forms. 

Monthly reports, generated in-house by Agora’s own team, use a succinct Microsoft Word template to rapidly transpose up-to-the-moment market information for distribution by email to selected clients.

Large scale, framed prints of the brand images extend the identity into Agora’s office environment.

Brand strategy
Brand identity
Communications
Digital
Signage