VIVID 202 by Signature Floors

What’s your colour signature?

We all have our own personal signature and colour is one of the most powerful tools to express it. When Signature Floors doubled its colour choices, Envelope delivered a distinctly personal campaign.

Design & construct
  • Campaign identity
  • Communications
  • Packaging

Every person has a unique fingerprint. Stylised and washed with an infinite spectrum of colour, this instantly recognisable symbol is the foundation of the campaign.

Copywriting speaks directly to the individual power of colour to transform spaces, places and even people.

Signature’s customers are primarily architects and interior designers. The story appeals directly to something they value above all else… their individuality.

And the natural world is the perfect complement to stimulate imaginations.


Only tech giants want us to believe that print is dead. When speaking to those that build machines for living and working in, an engaging catalogue will always garner more attention than a fleeting email.

The physical world is also the only place to accurately control colour representation both for stylised room photography but most importantly for 202 colour swatches.

Signature’s own team also feature in stylised settings that are perfect for engagement on social platforms.


Finally, the most important tool for specifying colour is the VIVID 202 colour swatch kit. Working closely with Signature’s team, Envelope creates a visual solution that demands attention in busy architectural studios.

Colour balance

Envelope helped Signature redefine its colour story with a campaign that celebrates individual style. How could we help capture the hearts and minds of your customers?

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