Phoebe Porter

The perfect balance

Phoebe Porter is a contemporary jeweller based in Canberra, Australia. After designing her first logo in 2007, Envelope was invited to collaborate on a new brand identity with a comprehensive website as its centrepiece.

Arts & culture
  • Brand identity
  • Communications
  • Website

Phoebe’s practice is strongly influenced by the Bauhaus and Constructivist movements, striving for order and balance and seeking to reduce each piece to its necessary elements. This philosophy informed the development of a geometric visual language which forms the basis of the new brand architecture.

Typographic refinement is applied in equal measure to both physical and digital applications.

Classical black and white portraiture features Phoebe’s jewellery elegantly adorning the body. A restrained coloured border is informed by each piece’s signature colour.


The website’s information architecture allows Phoebe’s work to be navigated intuitively. A simple content management system allows Phoebe to concentrate on her work while ensuring the site is regularly updated.

The work is a meditation on balance: visual, physical and philosophical, that can be seen as an optimistic statement about how we strive for a harmony of elements in our city and our lives.“

— Phoebe Porter

Design Canberra’s 2019 theme of ‘Utopia’ celebrates the centenary of the Bauhaus. Phoebe Porter created Elements of Balance as the signature artwork for the 2019 Design Canberra Festival.

Careful consideration is given to the selection of a paper stock with a curiously tactile surface to contrast with the simplicity of the printed elements.

The print is enclosed in a hand folded, translucent sleeve and sealed with a single red disc — a signature design element from Phoebe’s work which features throughout Design Canberra Festival’s 2019 campaign.

Striving for harmony…

Envelope’s understanding of Phoebe’s practice resulted in a perfectly balanced brand identity, focussed on the essential elements of her craft. How could our understanding bring new meaning to your brand identity?

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