Phoebe’s practice is strongly influenced by the Bauhaus and Constructivist movements, striving for order and balance and seeking to reduce each piece to its necessary elements. This philosophy informs an idiosyncratic geometric visual language as the basis of a new brand architecture.
The new alphabet displays a typographic refinement that is also applied in equal measure to both physical and digital communications.
Classical black and white portraits show Phoebe’s jewellery elegantly adorning the body. Envelope merges these with photographs of a sheet of textured titanium. A subtle nod to one of Phoebe’s favoured materials.
The website’s information hierarchy allows Phoebe’s work to be navigated intuitively. A simple content management system means she can concentrate on her practice in the knowledge the site is readily updated.
Design Canberra’s 2019 theme of “Utopia” celebrates the centenary of the Bauhaus. Phoebe created “Elements of Balance” as the Festival’s signature artwork. This sculpture is a meditation on balance — visual, physical and philosophical. An optimistic statement about how we strive for a harmony of elements in our city and our lives.
Envelope creates a limited edition, numbered print with careful consideration given to the selection of materials. The paper stock has a curiously tactile surface to contrast with the simplicity of the printed elements. The print is enclosed in a hand folded, translucent sleeve and sealed with a single red disc referencing a signature design element from Phoebe’s sculpture.
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