MIMCO Brand Identity

Since its inception in 1996, Mimco has produced its unique accessories always designed with a quirk.


Based on a favourite retro letterform, belonging to Mimco’s founder Amanda Briskin, this logo was designed to be a constant and recognisable icon against an ever changing backdrop of patterns and textures.

The custom designed typeface combined with its attention seeking exclamation mark has stood the test of time very well indeed.

Brand identity

We also developed brand identities for Mecca Cosmetica and Kit Cosmetics.