A custom word mark complemented by a dynamic abstract graphic reinforces MAA’s bespoke approach to residential architecture. The myriad configurations of the graphic and the vibrant colour palette capture the contemporary essence of the practice.
Envelope conducts a brand identity workshop with MAA’s team and detailed competitor analysis of Melbourne’s architecture community. The resulting brief ensures Envelope carefully leverages valuable equity in the Neometro brand into the new MAA brand.
Produced annually with a fresh crop of project photography, MAA’s printed marketing brochure doubles as a handsome promotional poster.
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