Icon Co

Onwards and upwards...

Newly merged with Sydney counterparts and moving forward with a new name, Icon Co is well equipped for an expansion along Australia’s eastern seaboard.

Close collaboration with Icon’s founders produces “Thinking Icon”. A foundation for a clear distinction from competitors is set. Merging two cultures requires an aspirational call to action. “Growing Together” further builds the story.

Envelope loves to seize every opportunity for exposure. Even everyday tools such as notebooks become a way to spread the news. Melbourne and Sydney projects are photographed to show the breadth of capability. Mergers need workers to unite so their stories are added into the mix whether they be pouring concrete or managing budgets. This adds an all important human dimension to the story.

We love equipping clients with tools so they can get on with the job. Icon’s flexible marketing templates help in-house marketers respond to tenders efficiently while creating more and more recognition for a new icon in the construction industry.