Working intimately with Icon’s founders delivers a bold positioning statement “Thinking Icon”. Foundations for a clear divide with competitors are set. “Growing Together” is a welcoming invitation to new members of the Icon family.
Building on Icon’s passion for its existing visual identity, Envelope evolves the logo, developing an expanded brand architecture, complemented by Andrew Curtis’ dramatic project photography.
Envelope seizes every opportunity for brand exposure. Even everyday tools such as notebooks become a marketing platform.
An extensive photoshoot in Melbourne and Sydney documents Icon’s impressive body of completed projects. An additional library of energetic construction workers on Icon building sites adds a human dimension.
Equipped with a robust and flexible suite of Envelope templates, Icon Co’s in-house marketing team produce tender proposals and project case studies efficiently and cost effectively.
hello@envelopegroup.com.au
T +61 (0)412 249 745
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