Asialink
An uncommon history…
Asialink has a long history of using creativity to build cultural bridges between Australia and Asia. To commemorate 30 years of soft diplomacy, Envelope delivers this uncommon history in a long-format magazine.
It’s not often a client invites you back after a 25 year hiatus but Ty was delighted to be asked, having developed communications for Asialink at Emery Vincent Design in the early 90s.
Ty is a consummate professional — creative, expert and thoughtful. He is always finely attuned to his client’s needs, taking time to understand the context of the task and respond with deep consideration and creative flair. I worked closely with Ty to produce this 30 year history book of a national organisation with a rich diversity of stakeholders, from business to education, The Arts and civil society. The elegant design spoke to each and every one of them, capturing the scope and complexity of our work through brilliant use of image and story.
Ty conceptualised how the history of Asialink could be presented, made a compelling case for a book rather than a video, and committed himself to bring it to beautiful life in every way.
Another project…
Architects Without Frontiers
Building for change