Asialink builds relationships between Australia and Asia and it’s been doing that for almost 30 years. Envelope helps tell this uncommon history in a long-format magazine.
It’s not often a client invites you back after a 25 year hiatus but Ty was delighted to be asked having developed communications for Asialink at Emery Vincent Design in the early 90s.
Asialink were considering a video but Envelope had something else in mind — a printed magazine akin to Dumbo Feather, a quarterly which collates conversations with extraordinary people.
Asialink’s history is best told by its brand ambassadors — visionary people there from its inception through to those with more recent stories to tell.
Ambassador interviews by ABC Jounalist Ali Moore are complemented with powerful portraits by Garry Moore using the Sidney Myer Asia Centre by Nation Fender Katsalidis as the perfect backdrop.
A chronological timeline of events sets out the history in an easy-to-navigate format that also doubles as the magazine’s contents page. Envelope’s design framework accommodates a wide variety of content with Asialink’s extraordinary history of arts projects tying the articles into a cohesive and engaging narrative.
Handsomely printed by the diligent hands at Southern Colour, this magazine is distributed to Asialink’s sponsors, funders, partners and donors throughout the Asia Pacific region.