Leo’s brief calls for anything but the expected approach for a festival of early music. Envelope’s bold graphic design includes custom calligraphy, modern typography and striking performance photography all enveloped in a lurid colour palette. Richard Flanagan is on Leo’s speed dial, adding prose to a campaign that instantly grabs the attention of discerning Baroque enthusiasts. It also draws in a crowd of curious newcomers.
The Festival’s small production team is well equipped with the necessary tools and digital templates to deliver annual campaigns efficiently and cost effectively using a variety of suppliers. Envelope’s continuous oversight helps ensure all outputs are faithfully on brand.
The printed season brochure reaches 45,000 readers of Hobart’s “Mercury” newspaper. Arresting outdoor advertising creates awareness in other capital cities. Dynamic online advertising increases audience reach. To complete the package, an elegant souvenir program is available at each performance. Bravo!
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