Signature Floors Studio campaign

Signature Studio is a bespoke service that facilitates the creation of custom carpet designs that were inconceivable just a few years ago. Signature approached Envelope with an invitation: learn its craft, develop a brief and help to inspire architects and interior designers.

Our Approach
 

Sometimes a client asks us to develop the project brief and this provides the perfect opportunity to engage with their stakeholders, deepening our understanding of their sector. 

Envelope also has a long history of developing communications for the architecture and building sector — we know the tone of voice required to get attention from a discerning audience.

A full day’s workshop with Signature’s team defines the project parameters and expected outcomes. It’s also the perfect opportunity to review Envelope’s detailed competitor research.

Inspiration often strikes in unlikely places and architect’s still rely on the humble pencil and notebooks to capture the essence of an idea. Envelope’s campaign illustrates the pure fundamentals of three dimensional space... using hand-drawn lines in an infinite space. Designers are invited to put down the tools of technology and dream. Taking their inspiration from nature, abstraction and our built world.

Cate Rayson’s poetic copywriting positions each of the five carpet categories encapsulating their feel, luxury, precision, durability and flexibility.   

Hero images are chosen to reflect these qualities, supported by abstract carpet designs created in collaboration with Signature’s own talented in-house design team.

Campaign deliverables include a superbly executed bespoke samples box, cloth bound and screen printed to encapsulate the simplicity and purity of a design sketch.

A catalogue printed by our talented collaborators at Southern Colour is complemented by a digital presentation for customisation by Signature’s sales team. 

Signature’s sales team also have access to a digital presentation for individual customisation.

Competitor Research
Campaign Strategy
Campaign identity
Communications
Packaging

We also developed a campaign for Signature’s Pixel and a brand identity and communications for Atkar.