After more than 20 years of collaborating with the project development team, Neometro’s architectural team decided to separate, change its name and independently seek new clients.
An internal brand identity workshop together with detailed competitor analysis informs the project brief. Valuable equity remaining in the Neometro brand is carefully leveraged into the new MAA brand.
A confident brand identity expressed in a vibrant array of colours captures the contemporary essence of the new practice, complemented by an abstracted visual language to further differentiate the identity.
A printed marketing brochure doubles as a dynamic poster.
A comprehensive website based on an industry standard CMS provides complete client autonomy over content.