Valuing what came before, Envelope reimagines Ten Days’ existing logo as a three dimensional compass, to be worn as a badge of honour. Tasmanian’s fierce pride in their special places infuses the Festival’s storytelling.
Tasmania’s mountainous topography is abstracted into a contemporary wireframe that links each heartlands’ communities and inhabitants. Interwoven with disparate artist and event photography it is translated into a rich tapestry of proud storytelling.
Cardinal directions help Festival goers easily navigate the diverse programme. The result? An new art experience while discovering the diverse people and cultures of Tasmania’s regions.
Envelope’s re-crafting of the brand brought to life our new iteration as an epic adventure, over three weekends in the three regional heartlands of Tasmania.”
A toolkit written in everyday language explains everything necessary to keep multiple communication channels on brand. Perfect for a small team of people who have to wear many hats. Resources are maximised while Envelope’s continuous oversight keeps output on track.
Envelope’s comprehensive design toolkit enables our in-house team to implement the design across a very wide range of promotional and marketing collateral – digital, social and physical. This ensures brand integrity and consistency and helps to manage costs and time whilst based in different states.”
The flexibility of the brand architecture helps Ten Days’ team work with local developers to create an engaging website. Social media content production is also streamlined.
Each year, Envelope recommends a Tasmanian jeweller create a limited edition brooch inspired by the campaign logo. For 2019, Charles Wyatt, represented by Handmark Gallery, produces a stunning incarnation in sterling silver. A mobile advertising campaign proudly worn by the Festival’s extended family.
Ten Days on the Island met Envelope almost by chance … but there was an immediate connection. They responded thoughtfully and positively to our desire to build on the identity of Ten Days which, after almost 20 years, has enormous brand profile and loyalty.”
Envelope saw the value in an existing identity and turned it into a badge of honour. How could we evolve yours into something irresistible?
hello@envelopegroup.com.au
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