Our approach

The who, the what and the why.

Our studio operates flexibly, building teams of specialists around the needs of our clients. Our teams are diverse and highly skilled — but don’t take our word for it, see for yourself…

Ty Bukewitsch

Principal
Envelope’s founding member, Ty has worked in brand design for more than 30 years. Ty’s methods are analytical and backed up by rigorous research and his passion for discovering the underlying essence of a product, service or organisation ensures brand stories connect, engage and remain memorable.
@envelope_wanderings

Graham Leggat

Designer
With a keen eye on the latest digital developments and a level of respect for the grid that would keep any Swiss designer smiling, Graham is a passionate designer with over a decade of experience. Joining Envelope’s network in 2014, Graham is now part of the furniture and leads design projects for our diverse roster of clients from Melbourne.
@leggat

Design is not the arena of legends and gods…

Design should not be one of the five major food groups of status anxiety. Design should be humble and fluid, responding to each situation with confidence and passion. Bottom line – it’s about listening. It’s about immersion. Enveloping.

We choose to highlight our clients…

Representing our case in point. With examples that show how concentrated client involvement feeds our ideas, allowing them to grow into robust, healthy, glowing solutions. Seams tweaked to fit, and then some.

This is Envelope’s MO…

Immersing ourselves into our client’s world and exploring what goes on under the surface. Only then can we come up for air, with lungs full of fresh ideas unique to their context.

Little or large…

We’ve worked with some of the world’s biggest companies and some of the smallest start-ups, and it all comes back to using Envelope’s diverse range of disciplines, cultures and geographies to express our client’s personality, not ours.

Our process

At Envelope, we apply strategic rigour to all aspects of the brief and deliver creative solutions that are based on extensive research and practical outcomes.

Research

Envelope develops strategies based on facts rather than assumptions or individual points of view. Thorough research of the competitive landscape is followed by detailed analysis to enable future directions to be devised with confidence. Information is gathered through investigation, research studies, internal company interviews, external focus groups and one-on-one interviews. A unique, relevant and achievable market position that you own can then be developed.

Creative

We believe that every brief should create the foundations for excellent project outcomes. Ideas can be constrained or liberated depending on the quality of the underlying strategy and its explanation. For many projects we actually create the brief for our clients, based on the research carried out before the creative process gets underway. Envelope can then develop your total presence including naming, developing a brand identity, and producing printed and digital marketing communications.

Communication

When devising an effective communications strategy, Envelope operates from a media neutral perspective. We analyse the target audience including their media consumption habits and relationship with your organisation. The right mix is then devised which may include events, public relations, advertising, direct mail or social media.

Our solutions

From campaigns which stop people in their tracks, to signage systems which keep them moving. Our expertise ranges from branding to the built-environment, and everything in-between.

Branding

Envelope creates and manages brands. Most importantly, we empower your employees and suppliers with tools to produce effective marketing and communications materials – maximising productivity and reducing business costs.

Marketing

Envelope develops integrated marketing strategies based on facts rather than assumptions or individual points of view. Thorough research of the competitive landscape is followed by detailed analysis to enable future directions to be devised with confidence — a unique, relevant and achievable market position that you own.

Digital

Envelope designs and develops custom digital solutions for our clients, meeting exact requirements uncovered through our research. Our media-neutral approach ensures any digital aspects of a brief are an integrated and considered aspect of your communication strategy.

Wayfinding

Envelope develops rational and legible wayfinding strategies for organisations, shouldered on detailed site research and stakeholder engagement. Our creative solutions are designed as tools for placemaking, delighting visitors and making spaces more engaging for all.

Can’t quite find the words?

At Envelope, we love to push boundaries and work with clients in the spaces between disciplines, and in ways that nobody could have predicted. Speak to us about doing something extraordinary.

Contact us