Urbangrit Brand identity

A Perth organisation, celebrating the qualities that define urban environments across the globe, needed to create awareness with a new brand and an eCommerce website.


The new wordmark references the stencil art and vernacular signage of urban streets. T-shirts, available for sale from the website, feature images from a curated collection of travellers’ photography. A broader collection of photography is curated and ‘grittified’ for marketing communications.

A website built on an industry standard eCommerce CMS provides full autonomy over content and integration with warehousing and banking institutions. Purchases are despatched in recycled tubes with an invitation to return unwanted T-shirts for donation.

Brand identity
Electronic templates

We also developed a brand identity for national town planning practice Robert's Day.