Speedex Group Brand identity

Speedex Group provides offset and digital printing, brand marketing and promotions with warehouse and distribution services. Envelope’s brand strategy and identity architecture delivers increased brand awareness securing this family business for future growth.

Approach
 

An in-depth brand identity workshop informs the creation of the project brief. A new marketing name, SPDX is combined with a confident positioning statement: out in front.

Bold colours, dynamic typography and heavily stylised imagery combine in printed items that push the boundaries of offset printing to demonstrate SPDX’s service excellence.

A comprehensive product catalogue, now in its third update, employs an engaging company narrative to detail the entire range of products and services.

Differentiated sales tools include a boxed marketing kit for premium clients and an over-sized satchel for everyday meetings and presentations.

Warehouse packaging ensures Speedex Group’s products are always ‘out in front’.

The brand architecture seamlessly translates digitally to ensure brand cohesion across all mediums.

Brand strategy
Brand identity
Communications
Packaging
Digital

We also developed catalogues for architectural solutions company Atkar.