MDB Brand identity

A medium-sized Melbourne CBD accountancy practice had grown substantially, adding new partners. A new brand identity and marketing communications were required to reflect the new practice structure.


A new wordmark removes the emphasis from the founding partner. A ‘greater than’ symbol indicates a forward direction. The positioning statement, move forward informs a suite of brand images that locates the symbol in urban environments. Cate Rayson – a longtime Envelope collaborator – develops copy content with a range of attention grabbing headlines.

Self-management of the brand is important, and a range of office and marketing templates facilitates inhouse production of collateral, reports and presentations.

Brand identity
Positioning statement
Electronic templates
Marketing collateral

We produced a brand identity for consultancy firm, ACIL ALLEN.