Independent Schools Australia

Diversity through dialogue

ISA is the peak body for independent schooling in Australia. From Canberra it supports eight state and territory association members by strengthening and promoting the independent sector at the national level.

Community & public
  • Brand strategy
  • Brand identity
  • Communications
  • Website

In the loop

Envelope’s initial brief brought ISA’s strategic framework to life, resulting in an invitation to rebrand this national organisation. Broad stakeholder conversations helped distill ISA’s core messages into just two — DIVERSITY and CHOICE. With a desire to reflect a contemporary curriculum focussed on STEAM (Science, Technologies, Engineering, Arts and Mathematics), Envelope embodies these disciplines in a fluid möbius strip. A 3D model allows for infinite views of this sculptural form, perfectly encapsulating diversity and choice.

Multiple perspectives of the möbius strip, washed with a vibrant colour palette are used across all physical and digital applications.

What a find. Ty exceeded my expectations. He listened attentively and thoughtfully to what we wanted and responded with a range of design options before helping us to refine our thinking and hone in on a unique brand identity. The result, a very elegant logo and refreshing, contemporary colour palette, iconography and typology, that beautifully embodies what Independent Schools Australia stands for.”

— Margery Evans

Envelope conducts an internal stakeholder workshop in Canberra which results in a distilled range of core messages.

ISA’s strategic pillars inform a comprehensive custom pictogram language used to illustrate these messages in succinct communications.

A detailed brand audit rationalises existing communications into a concise range of templates for rapid deployment by ISA’s in-house team. Flexible word processing and presentation templates streamline the creation of engaging marketing materials.

ISA produces a wide array of numeric data based on thorough research which Envelope translates into an effective library of concise and rational information graphics. An Envelope brand toolkit uses everyday language to educate internal and external stakeholders about ISA’s new identity. ISA’s current website is updated with the new brand, while work is underway on a completely reimagined web presence.

Throughout this process, I not only appreciated the combination of Ty’s experience and expertise with his creativity and flair, but very much valued his persistence and responsiveness, working to tight deadlines, to ensure the finished product was of the highest standard.“

— Margery Evans