IHOS Music Theatre Opera Brand identity

IHOS was a performing arts company based in Tasmania with an international reputation for original music theatre and opera. The development of a website documenting 21 years of award winning performance was the catalyst for a rebrand.


A unique wordmark, dramatic colour scheme and powerful imagery confidently portrays a company that consistently punches well above its weight.

21 years of performance repertoire photography is rationalised into a succinct image library – a valuable resource to increase recognition.

Production of individual marketing materials is streamlined, reducing time frames and budget requirements.

Detailed documentation for the construction of the website is provided to IHOS’ San Francisco based online development partner.

The new identity and site are successfully launched at the acclaimed performance of ‘The Barbarians’– part of the 2012 MONA FOMA festival in Hobart.

Brand identity 

We also developed brand identities and campaigns for Festival of Voices and Hobart Baroque.