Family Peace Foundation – Envelope Group

Frank’s vision was to ensure peaceful family upbringings for every Australian child. He had assembled a group of respected family and child experts to help start conversations about challenging things. We created a story with a message to strengthen families through the smiles of individual family members.

Families come in all shapes and sizes. The stars of this campaign are people from all kinds of families, representing the diversity in Australian society. Colourful speech bubbles spread a simple message.. it’s in their smiles.

Naturally for Frank Walker, an awareness campaign could not be limited to print advertising. His iconic voice helped spread the word even further.

I was quite nervous about presenting a print campaign to a chap with a steadfast belief in radio. At the heart of the campaign was a desire to put a smile on the face of someone you care about. As soon as Frank saw these kids faces he was smitten.

Ty Bukewtisch

Another project…

Foster and Kinship Carers Association Tasmania