Direct Nickel Brand identity

Direct Nickel is a world leader in nitrate chemistry pioneering processes that reduce its impact on the environment. Envelope’s identity boldly reflects the ground-breaking technology.


Working to a brief from Direct Nickel’s brand agency Green Team, Envelope’s research into nickel’s scientific qualities results in a vibrant colour scheme and a highly flexible graphic device based on molecular structures. Both are used expressively to effectively differentiate Direct Nickel’s marketing and communications materials from industry competitors.

Self-management of the brand to manage costs is critical for DNi’s in-house marketing team. Envelope’s brand toolkit uses everyday language to communicate all aspects of the identity, ensuring print and digital communications are cohesive and on brand.

Brand identity
Brand toolkit

We also developed brand identities for OZ Minerals and Nyrstar.