Digbys Boutique Brand identity

A Melbourne retail institution with over 40 years of success required an online presence to connect with a new audience beyond their fiercely loyal customer base.


Dramatic campaign photography positions the Digbys woman amongst other recognisable Melbourne icons. The existing brand architecture – typography, unique colour and macro photography of fabric twine – is used to cement the online brand architecture.

A simple but powerful content management system provides autonomy over content for Digbys small administration team.

Brand identity
Point of sale

We also created a brand identity for Melbourne's Mecca Cosmetica and sister brand kit Cosmetics.