| Envelope is a flexible, collaborative network of brand research, design and marketing practitioners, dedicated to tailoring strong, compelling and personal connections between brands and audience. Working with some of the world’s biggest companies and also some of the smallest start-ups, Envelope’s approach leverages our diverse range of disciplines, cultures and geographies to express our clients’ personalities, not ours. |
| History |
Envelope was established in response to a frustration with the traditional structured agency approach to brand development and management. The ubiquity of the internet provides the infrastructure to enable Envelope’s members to collaborate effectively – regardless of geographic location – to seamlessly provide a high level of brand consultancy services. Level One (Basement) |
| Strengths |
Envelope is a highly collaborative collective. We prefer our members to be completely immersed in your environment rather than trying to impress you with ours. We want to gain a thorough understanding of your business or organisation, working with all of your divisions with a broad view so that we focus on positive outcomes for your brand. It’s important to us that the final outcome is highly recognisable and reflective of your individual culture and not ours. We apply strategic rigour to all aspects of your brief – in some cases we even write it for you – to deliver creative excellence that is knowledge based and driven by a focus on practical outcomes. |
| Core activities |
Strategic marketing: Envelope develops integrated marketing strategies based on facts rather than assumptions or individual points of view. Thorough research of the competitive landscape is followed by detailed analysis to enable future directions to be devised with confidence. Information is gathered through web-based investigation, independent research studies, internal company interviews, external focus groups and one-on-one interviews. This process facilitates development of a strategy |
Creative: We believe that every brief should create the foundations for excellent project outcomes. Ideas can be constrained or liberated depending on the quality of the underlying strategy and its explanation. For many projects we actually create the brief for our clients, based on the research carried out before the creative process gets underway. Envelope can then develop your total presence including naming a product or your organisation, developing a brand identity, and producing printed and electronic marketing communications. Our core design capabilities include graphic, mulitimedia, web, signage and advertising. |
Communication: When devising an effective communications strategy, Envelope operates from a media neutral perspective. We analyse the target audience including their media consumption habits and relationship with your organisation. The right mix can then be devised which may include events, public relations, advertising, direct email marketing or direct mail. |
| Services |
Marketing strategy: internal research; external research; analysis; strategy; positioning statement; value proposition; company vision, values Communication strategy: define objectives; target audience/s definition; message definition; media channels Identity review: corporate identity audit and inventory; analysis; project scope Brand architecture: word mark, logo or symbols; publication architecture; photography and illustration approach; typography; language; colour palettes; materials palettes; brand architecture guidelines |
Stationery: letterhead; followers; with compliments; business cards; invitations; postcards; facsimile; invoices; business forms; address labels; report covers; electronic word processing and report templates Publications: company magazines; newsletters; annual reports; corporate profiles; prospectuses; environment, safety and health reports Signage: information pictograms; internal and external way-finding; point-of-sale; banners and portable displays Transport: vehicles and mobile equipment Advertising: on- and off-line media Direct marketing: product catalogues Multimedia: internet; intranet; CD/DVD; video Exhibition and trade events: banners; tradeshow stands |
| Leadership |
The founding member of Envelope, Ty Bukewitsch, has worked in brand design for twenty years. He has helped manage the Australia Post brand, which involved unifying individual state approaches into a cohesive national brand architecture. He has worked with state and federal governments, most significantly developing communications for the Joint House Department at Parliament House, Canberra. Ty has worked on several iconic Australian projects including the design of our currency for the Reserve Bank as well as being involved in the development of a custom alphabet for the signage program for the 2000 Olympic Games in Sydney. His typography skills were also employed for the development of a custom typeface as part of the brand program for Kuala Lumpur’s Petronas Towers precinct in Malaysia, a project he was involved in for almost five years. |
In 2000 he established the Melbourne and Hong Kong offices of Precinct Design, an integrated brand design, marketing and advertising agency which rapidly established its presence in the Asia Pacific region. He has travelled and worked extensively in Asia where he drove a brand repositioning for the Allianz Dresdner Group across five countries and multiple languages as well as helping Deloitte reposition in China. In Melbourne, he managed a global rebranding for Computershare Limited across five countries as well as helping TXU, the Texan energy giant, translate its brand for the Victorian marketplace. He has worked extensively in the mining |
He has been involved in the rebranding of a number of not-for-profit organisations including Vision Australia Foundation, The Cancer Council Victoria and most recently for the Victoria Law Foundation. Ty has also had extensive experience in the arts, having managed the brand program for the Australian National Academy of Music since 2000 as well as previous projects with Melbourne Symphony Orchestra, Melbourne International Festival of the Arts and Melbourne Theatre Company. Drawing from a network of individuals who have collaborated for a minimum of 15 years, and working across cultures and geographies both nationally and throughout the Asia-Pacific region, Ty manages the Envelope Group collective to deliver the best possible team for each individual project. |
| Clients |
Adelaide University |
Fashion Lexicon |
Phillips Fox |